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GARY DOYLE

SVP/GCD/C-K

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Eat Special K for two weeks, get thinner. Sometimes there’s no need for words.

I love elegant solutions for brands. Especially ones that had previously relied on poop jokes.

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When you're a pre-teen, school's tough. But with Snak Stix, it’s less so. An intro campaign with a heavy dose of truth (and insanity).

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Eat Special K for two weeks, get thinner. Sometimes there’s no need for words.

And sometimes there's a need for a lot of words.

The spot that introduced the word “pantlicker” to the national vernacular. Thank you Michael Corbeille.

I love elegant solutions for brands. Especially ones that had previously relied on poop jokes.