These are the two ads the Porsche client has hanging on the wall at their headquarters in Atlanta. Two-page spreads in the New York Times. They’re my favorite ads I’ve ever written. The client said they were some of their favorite Porsche ads ever t
When launching the 2024 Cayenne, I was inspired by something I’d read where Hemingway once bet he could make his friend cry with a 6-word story: “For sale. Baby shoes. Never worn.” That inspired this idea: really fast stories inspired by the Cayenne
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Part of the fun of working on Porsche is defeating misconceptions. This campaign attacked the idea that a Porsche is just a trophy car for poseurs.
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Sometimes on Porsche, you just gotta write a good line. This is the first ad I ever sold on the brand. Not bad for a beginner.
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