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GARY DOYLE

SVP/GCD/C-K

Work
ABOUT
FEED
CV

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For the Alzheimer's Association's first donations campaign, we created Generation Hope, which refuses to see Alzheimer's as a death sentence. Generation Hope included none other than Samuel L. Jackson and Diedrich Bader, who you know as Rex Kwan Do

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For the Walk To End Alzheimer's, the world's largest fundraiser to fight the disease, we needed a big statement. And we made it: one day there will be millions of survivors of Alzheimer's, and it will be beautiful.

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We live in hyper-partisan times. But everyone can agree on ending Alzheimer's. This campaign aired on the presidential debates, as well as platforms like Fox News, MSNBC and Breitbart.

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The symptoms of Alzheimer’s can lay hidden, especially in poorer communities that don’t have access to doctors. So this campaign dramatized that point by actually hiding symptoms in the work itself.

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